Client

Law Firm AKO

Area

Branding / Web Design / Photography

Date

December 2024

Developing a modern yet timeless visual presence that reflects their professionalism and expertise. From logo design to a fully responsive website, every element was carefully curated to ensure consistency and impact

The Company

AKO is a newly established law firm founded by three partners who, despite having over a decade of legal experience, needed to build a strong and recognizable presence from the ground up. With no existing brand identity, the firm required a cohesive visual and digital presence to establish credibility, attract new clients, and position itself as a trusted legal authority in a competitive market.

The Mission

The mission was to create a complete brand identity that would establish AKO’s presence and professionalism. This included designing a distinctive logo, capturing high-quality portraits, developing a modern website, and producing essential printed materials such as memos and business cards to ensure consistency across all touchpoints.

Design / Branding

The Monogram Stamp

The AKO monogram was carefully designed by combining the letters A, K, and O into a unified mark that resembles a stamp, a tool commonly used in the firm’s field of work. Designed to be contemporary, it also carries a sense of heritage and authority, striking a balance between modern professionalism and timeless gravitas.

Portrait Photography

Portraits of the Partners

Mature, darker tones define the foundation of AKO's new visual identity. Naturally, I suggested low-key portraits to align with this aesthetic. However, the partners felt strongly about a different approach. Respecting their preferences, I ensured the final portraits remained visually striking while seamlessly integrating with the overall brand identity.

Web Design

Establishing an online presence

A strong online presence was essential for AKO, requiring a website built from the ground up. Using the visual identity, portraits, and branding elements I created, I designed a sleek, professional site that reflects the firm’s expertise and credibility. The result is a cohesive digital platform that enhances their visibility and client engagement.

Complete Solution

A Complete, Scalable Brand Solution for a Cohesive Identity

AKO received a complete branding solution designed for flexibility across all platforms. Every element was crafted to ensure consistency, professionalism, and impact.

The logo was built with adaptability in mind, featuring responsive variations for different applications, including icons for smaller screens. Paired with a fully responsive website, this allowed the brand to maintain a seamless presence across print and digital media. From business cards to online assets, AKO’s identity remains cohesive, reinforcing trust and credibility with every interaction.

Outcome

The client was extremely satisfied with the results, expressing that the brand perfectly captures the essence of their firm. The cohesive identity not only met their expectations but also gave them the confidence to present their practice with a strong, professional presence.